Insights on Mobile Network Operators as a distribution channel for microinsurance in Asia - 2016
This report provides an insight on Mobile Network Operators (MNOs) as a distribution channel for microinsurance in Asia.
The study shows that there are an estimated 2.6 billion SIM cards activated through various carriers in the Asian region. Two Technical Service Providers (TSPs), BIMA and MicroEnsure, and eight MNOs which carry out distribution of Mobile Microinsurance (MMI) were identified in the region. The total number of lives covered, through these MNOs, stood at a total of 40.3 million by mid-2016, based on available data received through the survey. For example, in India, 53% of the subscribers to the MNO Telenor have a mobile insurance cover, whereas in Bangladesh this figure stands at 15% through Grameenphone.
TSP policies across Asia offer coverage for life, personal accident (PA) and health (hospital cash). Product innovation remains a challenge with most of the products having similar features. The main features of these MMI products are that they are voluntary, include loyalty aspects, and are in most of the cases paid through airtime.
In Asia, both TSPs and their partner MNOs appear to drive microinsurance development and not only provide a delivery channel. They are more and more assuming an active role in branding, marketing, designing products, and front-end relationship with customers.